What is it about ordering tomato juice to drink on a flight ? Ice, Worcestershire Sauce, Salt / Pepper and its a cabin crew nightmare. It’s not a preserve of British Airways flights (where you still get a complimentary drink), as Lufthansa sell as much tomato juice on flights as they do beer, but why ? Do these people have those panelled bars at home with a fridge full of tomato juice bottles ? I don’t think so.
There are some scientific arguments for this, but there’s more to it. Being on a plane for many is a special event and in an environment which isn’t usual for many. Why order a drink that you never drink at home, let alone order in the pub. I’m probably old enough to have expected Cinzano Bianco to have dominated as the inflight drink of choice (well in the 80’s).
People still feel special on flights I think, if they are regular business travellers or the infrequent holiday traveller. Maybe a bit like a Snowball at Christmas, you’ll save it for a special event. The demise of the free drinks on planes means that it’s the realm of traditional airlines (not sure if Ryanair stock it on flights, but their move to business travellers might make it happen. It could be the big differentiator between flag carrier and economy flights. However, is the tomato juice (or any free drink or a small sandwich) worth the extra cost over a budget airline. No, I doubt it.
This is a thread for further discussion. I could potentially recommend a tomato juice over an alcoholic drink, which when not free I’ll not have. You might say that Aer Lingus charging for a transatlantic tipple isn’t a bad policy. Good for the airline and good for your health.